It's when the magic happens!
Just think about it, let's start with the obvious example of the sunrise in the picture. It's before 6AM, most people are sleeping and will never witness the awaking of the nature in the early hours before and after the Sun shows it's beauty on the horizon. And most of those who are awake are half drunk and are getting back home, totally oblivious to the process going on around them.
A cool idea
Have you ever daydreamed you could stop time and move around and do things while everybody else stays still?
Being early is kinda like that. Everyone's still, does nothing and they have no idea what you're up to.
Imagine the perks...
But let's dig deeper
And really explore the idea behind "Before Everyone".
What would it be worth for you to know something before anyone else does? Lottery numbers? The game outcome? Sex of your unborn child?
Ok, ok, let's get back from the science fiction realm and see where does this apply in the real life. :)
Being before everyone means you get to explore new things before anyone else does, you get to use the information before it goes stale, you get to think unbiased and engage...
You get to experience life without the pressure of anyone telling you how it's supposed to look like!